Privacy Policy

Account & registration data: name, email, role, organisation, job title, employment type, and language preference.

Assessment data: SDIA™ responses, scenario answers, scores, and generated reports.

Organisational data: business unit, division, department, site, and hierarchy details.

Behavioural observation data: observer identity (retained for competence verification and audit), observed behaviours, Easy / Difficult / Impossible classifications, barriers, and follow-up actions — recorded on a No Name / No Blame basis. Observed individuals are never identified.

Safety climate survey data: anonymous responses and demographic metadata.

Payment data: processed by our payment provider; we do not store full card numbers.

Technical data: IP address, device, browser, and usage analytics.

To deliver assessments, reports, coaching, and behavioural intelligence.

To administer your organisation's safety and leadership programmes.

To fulfil subscriptions, process payments, and manage licences.

To improve our methodology, content, and platform performance.

To meet legal, regulatory, and audit obligations.

To communicate with you about your account and relevant services.

We process personal data on the bases of contract performance, legitimate interests (operating and improving the Platform), legal compliance, and consent where applicable.

In line with the Lead to Inspire™ methodology, behavioural observations identify the observer only (for competence verification and audit) and never identify the persons observed. No observed-person identifiers are collected or stored.

Your organisation and authorised administrators (for organisational data and aggregated results only).

Our payment processor for transactions.

Cloud infrastructure and analytics providers operating under data processing agreements.

Professional advisors and competent authorities where required by law.

We never sell personal data.

Your data may be processed outside your country of residence. We apply appropriate safeguards, including standard contractual clauses and equivalent measures, for such transfers.

We retain personal data only as long as necessary for the purposes set out above, to meet legal obligations, or to resolve disputes. Assessment records and reports are typically retained for the duration of your subscription plus a defined archival period. Anonymous and aggregated data may be retained indefinitely.

We use encryption, access controls, role-based permissions, and regular reviews to protect your data. Access is limited to authorised personnel on a need-to-know basis.

We use essential cookies for platform functionality and analytics cookies to understand usage. You can manage preferences through your browser settings.

Subject to applicable law, you may request access to, correction of, deletion of, or restriction of processing of your personal data, and you may object to processing or request data portability. To exercise these rights, contact info@demoura-lawson.com.

The Platform is intended for professional and organisational use and is not directed at children under 16.

We may update this policy from time to time. Material changes will be communicated through the Platform or by email.

For privacy enquiries, contact info@demoura-lawson.com. Full contact details are available on our Contact page.